Digital Marketing Executive

Due to rapid growth, this privately owned tech company based in Birmingham has a brand new role for a Digital Campaign Executive, with flexible remote working and 1-2 days per week in the office.

Key Responsibilities

• Supporting end to end digital campaign delivery
• Working closely with the Lead Generation to team to deliver pipeline generating campaigns
• Social media management and content origination across multiple platforms, defining and executing strategies to build followers and brand awareness
• Building and implementing new PPC campaigns
• Email campaign management and execution
• A/B testing
• Compiling performance reports with post-campaign analysis, providing key insights * Keeping the marketing calendar updated with campaign activity
• Keeping track of campaign budgets and revenue
• Managing activities and campaigns, ensuring delivery in accordance with marketing calendars and targets
• Evaluate, measure, report and feedback on all results and campaign performance, with a focus on Cost Per Acquisition, ROI and conversion targets for leads generated

Skills and experience

• A minimum 2 years in a previous marketing role
• Great PPC experience and a proven track record of improving conversion rates and achieving targets
• Experience presenting data
• Working knowledge of marketing automation platforms is preferred
• Experience with Google Marketing Platform and Social Media Platforms required
• Experience with; HubSpot, Cognism, Microsoft Dynamics and Lead Forensics preferred

Benefits

• Competitive salary plus discretionary bonus
• 24-29 days holiday depending on length of service
• Cycle to work scheme
• Enhanced maternity & paternity pay
• Learning & development opportunities
• Employee discounts

This is a fantastic opportunity to work for a company that genuinely cares about its customers and employees, where continuous learning and development is actively encouraged and where you will also have great fun!