2 weeks ago

Digital Marketing Executive

Birmingham Permanent

Job Reference: SW275100_1652280687

Due to rapid growth, this privately owned tech company based in Birmingham has a brand new role for a Digital Campaign Executive, with flexible remote working and 1-2 days per week in the office.

Key Responsibilities

  • Supporting end to end digital campaign delivery
  • Working closely with the Lead Generation to team to deliver pipeline generating campaigns
  • Social media management and content origination across multiple platforms, defining and executing strategies to build followers and brand awareness
  • Building and implementing new PPC campaigns
  • Email campaign management and execution
  • A/B testing
  • Compiling performance reports with post-campaign analysis, providing key insights * Keeping the marketing calendar updated with campaign activity
  • Keeping track of campaign budgets and revenue
  • Managing activities and campaigns, ensuring delivery in accordance with marketing calendars and targets
  • Evaluate, measure, report and feedback on all results and campaign performance, with a focus on Cost Per Acquisition, ROI and conversion targets for leads generated

Skills and experience

  • A minimum 2 years in a previous marketing role
  • Great PPC experience and a proven track record of improving conversion rates and achieving targets
  • Experience presenting data
  • Working knowledge of marketing automation platforms is preferred
  • Experience with Google Marketing Platform and Social Media Platforms required
  • Experience with; HubSpot, Cognism, Microsoft Dynamics and Lead Forensics preferred

Benefits

  • Competitive salary plus discretionary bonus
  • 24-29 days holiday depending on length of service
  • Cycle to work scheme
  • Enhanced maternity & paternity pay
  • Learning & development opportunities
  • Employee discounts

This is a fantastic opportunity to work for a company that genuinely cares about its customers and employees, where continuous learning and development is actively encouraged and where you will also have great fun!

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