1 week ago

Marketing Executive - Analytics and CRM experience essential

worcestershire 25K - 28K Permanent

Job Reference: SW226_1623269285

Marketing Executive - Analytics and CRM Experience is essential!

upto £28k

This newly created role will work with the wider marketing team and focus on campaign management, data analysis, customer/data retention and overall growth of the consumer base

Primary Duties and Responsibilities

  • Collaborate with the marketing team to assist with the planning of campaigns.
  • Providing insight into data opportunities, such as segmentation, customer profiling and modelling
  • Introduce structured targeted data campaigns
  • Provide comprehensive daily and post campaign analysis reports of all CRM related activity
  • Use and develop current marketing practices for in-house data, such as marketing automation to drive efficiency in data growth and retention.
  • Work with the wider team to develop data acquisition opportunities
  • Report and provide insight into the use of in-house and external data, as well as monitoring competitor and channel activity.
  • Ensure standards are monitored for following best practice, data quality management and compliance with statutory regulations such as GDPR.
  • Manage the consumer and subscriber database

Skills and Experience

  • Degree level business/marketing qualification
  • Experience of working in a marketing role
  • Experience of working with marketing data
  • Advanced Microsoft Excel
  • Attention to detail
  • Experience of Data / Comms Management Platform (Salesforce CRM / Marketing Cloud preferred)
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