3 days ago

Digital Marketing Specialist

Rugeley Competitive Permanent

Job Reference: MH145963_1642183507

My client are a leading manufacturer and distributor of consumer goods products, looking for a Digital Communications Manager to join their growing marketing function.

This role is a crucial new addition to the current Marketing team, focusing on activation of all brand activities online, creating a strong brand experience across all customer and owned digital touchpoints, driving traffic and leads to support sales strategies.

You will be responsible for:

  • Activation of specific marketing campaigns, producing digital content and campaigns to achieve commercial objectives
  • Utilise digital marketing techniques to drive traffic to brand websites and convert to leads
  • Own SEO and traffic driving media advertising relationships that support the digital strategies - Google, YouTube
  • Work with internal stakeholders to join up organic PR led social media activity with paid for digital led social media advertising
  • Work to analyse and improve the day to day performance and UX of websites including referencing of 301 redirects, 404 reports, error reports
  • Develop digital reporting to drive and optimise performance of websites and digital campaigns

Specific Skills/Experience:

  • Strong Digital traffic driving & lead generation experience
  • Strong Digital Marketing Communications skills
  • Experience in Social Media marketing (organic & paid)
  • Experience in SEO & PPC
  • Experience in Google Analytics

Understanding of:

  • CMS - Sitecore or equivalent
  • PIM/DAM - Digisuite or equivalent
  • CRM systems - Salesforce or equivalent
  • Design software - Adobe Photoshop or equivalent
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