2 weeks ago

PR & Content Marketing Manager

Derby 27K - 32K Permanent

Job Reference: LS298_1626112546

PR & Content Marketing Manager

upto £32k

You will play a pivotal part within the marketing team, you will be responsible for devising the multi-channel PR and content marketing strategy. Your main focus will be to increase customer awareness of the brand on a national scale through sharp and impactful content.

  • Manage digital PR agency against agreed KPIs/budget to ensure maximum results.
  • Devise and implement a multi-channel PR and content programme
  • Ensure all content is reaching relevant blogs, newswires and work with the marketing team to align PR/content.
  • Maintain an effective in-house press office function by ensuring the company database is kept up to date
  • Media relations and day-to-day management of the press office
  • Ensure that all appropriate media opportunities are communicated to relevant spokespeople and full briefing notes/preparation is provided - with support from PR agency.
  • Lead the social media strategy against agreed monthly KPIs and annual targets.
  • Ensure the corporate communications protocol and media handling guidelines are always adhered to by staff/advisers - be the main point of contact in any crisis communications situations.

Skills and experience

  • Previous experience in a PR/comms/content marketing role.
  • Excellent copywriter for all audiences; trade/B2B press releases, consumer facing features and social media. Demonstrating editing, proofreading and art direction abilities.
  • Proven track record of securing press coverage including press trade, nationals (broadcast/online) and social media.
  • Digital PR skills - strong reporting and coverage/SEO analytics skill. You know how to prove the value of digital PR and demonstrate a strong ROI year-on-year.
  • Must have a keen eye for detail
  • Media relations skills - experience of handling journalists within a sensitive environment and advising key senior spokespeople on comment opportunities.
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