1 week ago

Digital Content Manager

Birmingham 30K - 35K Permanent

Job Reference: JW323_1623264160

Digital Content Manager - Professional Services or B2B experience is essential

upto £35k +benefits

This is an fab opportunity to join a dynamic professional services marketing team. The team has grown rapidly over the past few years and are now looking for a Digital Content Manager to join them.

The Role

The Digital Content Manager will lead a small team and take responsibility for coordinating and maximising the effectiveness of inbound and outbound digital content created by the group.

The role holder will work to ensure that the content created by the group is consistently straight talking and forward thinking

The Digital Content Manager will maintain editorial oversight of this content; creating content funnels by connecting relevant topics and showcasing related campaigns.

This is a collaborative role which requires the role holder to build strong, proactive relationships with both their team and the wider marketing team.

Key Skills & Experience

  • Significant experience in B2B digital marketing
  • Highly organised, efficient and able to work at pace, with demonstrable project and campaign management experience.
  • Experience developing and implementing multichannel content marketing strategies geared to maximise inbound lead generation.
  • Strong experience in search engine optimisation, at both a strategic and operational level, including on-page optimisation and off-site link building.
  • Ability to report on complex digital marketing data and derive meaningful insight.
  • Demonstrable knowledge of email marketing best practices, including split-testing, deliverability optimisation, personalisation, automation and GDPR compliance.
  • Strong experience of paid digital advertising via social and search networks.
  • Excellent written communications skills and a keen eye for detail.
  • An excellent working knowledge of Google Analytics, Search Console, Data Studio and Google optimise.
  • A working knowledge of HTML, CSS, Schema, image and asset preparation would be an advantage

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