2 weeks ago

Digital Marketing Executive

Birmingham 34K - 35K Permanent

Job Reference: 401345_1652456474

Due to their continued growth this online retailer has a brand new role for a Digital Marketing Executive. This is a hybrid role with flexible remote working and 2 days per week in the Birmingham office.

Key Responsibilities

  • Running paid digital marketing campaigns, building successful marketing campaigns from scratch, including engaging ad copy or creative, relevant audience targeting and keyword analysis.
  • Producing killer marketing content, marketing creative, copy and other content to tight deadlines.
  • Social media management and content origination across multiple platforms, defining and executing strategies to build followers and brand awareness.
  • Building and implementing new PPC campaigns.
  • Stakeholder management, building relationships across the business, keeping key stakeholders pp to date with campaign performance and any issues or opportunities you or your team have encountered.
  • A/B testing and compiling performance reports with post-campaign analysis and key insights
  • Evaluate, measure, report and feedback on all results and campaign performance, with a focus on Cost Per Acquisition, ROI and conversion targets for leads generated.

Skills and experience

  • A minimum of 2 years in a previous digital marketing role.
  • Demonstrable hands-on campaign management experience in paid media and paid search.
  • Great PPC experience and a proven track record of improving conversion rates and achieving targets.
  • A passion for digital marketing.
  • Experience presenting data.
  • Working knowledge of marketing automation platforms is preferred.
  • Showing a creative and innovative approach to problem solving, and able to explain your logic to different stakeholders.

Benefits

  • £35K plus discretionary bonus
  • Flexible remote working
  • 25 days holiday
  • Cycle to work scheme
  • Enhanced maternity & paternity pay
  • Learning & development opportunities
  • Employee discounts
  • Fantastic working environment

This is a brilliant opportunity to work for a company that genuinely cares about its customers and employees, where continuous learning and development is actively encouraged and where you will also have great fun!

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